I joined Austin's premiere B2B marketing agency Bulldog Solutions as an extension of my experience at my previous role as an Art Director designing email and to grow my career in the field of email marketing.
B2B Email Marketing
My day to day function as a Web Production Developer involved designing, developing, and deploying email campaigns in Eloqua and Marketo. I enjoyed staying up to date with trends in design and coding standards, observing the demand generation campaign lifecycle, and learning how to use marketing automation tools.
The primary function of a webinar marketing email is to draw the reader's attention to a clickable call to action that links to a landing page optimized to entice the reader to register. The dual column layout features a graphical header that includes a CTA, with a wider main body beneath for background information and a secondary sidebar section for event details.
Bulldog is known for hosting webinars, and nurturing the leads in order to generate demand for their client's event. Along with the email templates, I designed matching skins for the On24 webinar application interface.
While the layout had constraints, I was able to get creative with the background, buttons, colors, and typography aligning my design with the client's styleguide or marketing website.